Ridge 53
Ridge53 established in 1999 is the leading backpack brand in Ireland.
Ridge53 returned to us for the second time to upgrade their website and online shop as their business continued to grow. With an impressive nationwide network of over 300 active retailers across Ireland, including both major chains and independent stores, Ridge53 needed a robust and scalable solution to match their expanding reach.
Product Range
Ridge53 offers a diverse selection of:
- Backpacks
- Luggage
- Holdalls
- Hats
- Accessories
Each product is designed with quality and style in mind, appealing to both students and adults.
Objectives
Modernise the website design to reflect Ridge53’s brand identity.
Upgrade the online shop for improved user experience and streamlined management.
Ensure the platform could handle growing product ranges and retailer demands.
Solution
For this project, we implemented Craft Commerce CMS, a platform Ridge53 loves for its reliability and ease of use. This choice allowed us to deliver:
A flexible and scalable e-commerce system.
Intuitive content management for the Ridge53 team.
Seamless integration of product categories and retailer information.
Results
A modern, user-friendly website that reflects Ridge53’s vibrant brand.
An upgraded online shop that supports their growing business.
Enhanced customer experience, leading to increased engagement and sales.
We’re big fans of Ridge53 ourselves! Their fun patterns and durable materials have made their school bags a staple in our house over the years and yes, the adults love the quirky designs too, especially Betty.
Pixelated helped us to develop our first RIDGE53 website in 2015, and they did a first class job. So when we looked at upgrading our e-commerce offering on the website in 2020, we had no hesitation in returning to Micky Kelleher and his team at Pixelated - and again we are thrilled with the results! As a small business, we see Pixelated not just as a supplier, but as an essential business partner
